A number of itursndy studies show that social media does not produce good sales results. There is a right way and a wrong way to do anything. If one attempts to build up large numbers of followers to eventually pitch a work to them, the return on investment will likely be very, very low. That's the wrong way, IMHO. It's the way most people use social media however. The right way is to use an approach that emphasizes quality, not quantity. If it is used to develop relationships with key players in the itursndy, it can be a fantastic tool to get noticed by those who matter today. Google Plus is especially good for this. Google Plus also gets those posts in the search engines, where the buyers are actively seeking information. Using a well researched keyword strategy and hashtags kicks it up a notch. Like any tool, it will work, but only when applied in the right way.Advertising? Google has made billions with Adwords, but many studies show very few people actually click on the ads. Facebook is headed down the same road.
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